Curnan Pictures and director Albert Pyun have decided to experiment with DIY as part of their release for the new film Bulletface. They are offering two DVD packages: The Bulletface Collector’s Package with 5 discs for $29.99 (including Bulletface feature film, Bulletface feature film with director’s commentary, Free Bonus feature film–Left for Dead: Inferno Version, and 2 full-length CD soundtracks), and an Exclusive Package for $14.99 that includes the Bulletface feature film and the free bonus Left for Dead feature film.
This represents an exciting opportunity for both the filmmakers and Magic Rock to experiment with tools for self-distribution and social media tools to generate awareness, then gauge process for conversion to sales. Aside from helping create the customized Albert Pyun Films website and the store, Magic Rock is planning to run an extensive promotional and affiliate marketing campaign to drive sales using its platform tools Neoflix and Indie Clix.
Filmmaker Albert Pyun has directed over 45 films, beginning with the 1982 action-adventure film, THE SWORD AND SORCERER, which still ranks as one of the top grossing independent films of all time. It was re-released by Anchor Bay on DVD in 2002 and continues to enjoy screenings at conventions and festivals around the world. He followed with the highly original RADIOACTIVE DREAMS which won the top prize as Best Picture at the Brussels International Film Festival of Fantasy (BIFFF). His action film, TICKER, was awarded the Most Successful Non-Theatrical Release of the Year for 2002. His science fiction cult classics, CYBORG and NEMESIS, both opened theatrically in the top five of North America box office. (read more about Albert Pyun)
Here’s what Albert shared with Dread Central about the making of Bulletface:
“Why did I want to make Bulletface? Well, when I first read Randall Fontana’s script, I was drawn to the way he created a kind of throwback to the B-movie noir crime thrillers of the 1940′s and 50′s. I really wanted it to be, stylistically, like a contemporary version of those great crime thrillers from the poverty gulch studios of the time like Monogram. They were shot fast (Bulletface was shot in five days), on the cheap (Bulletface cost just a bit less than $100,000), and with a lot of creative desperation (which mirrors the plights of the Bulletface characters).
The great appeal of these films was that they had characters that were generally unredeemable and very bad. It was shades of black, not gray. These were hard-eyed, sensationalistic films. Precursors to the exploitation movies of the 1960′s and 70′s. So Bulletface has a lurid tone. It’s a little scruffy and ragged with sharp edges … a movie that follows one person’s two-year descent into Hell.
I was also looking for something to star Victoria Maurette, the young Argentine star of my Gothic horror western Left For Dead. I wanted to bring her tough, sullen quality into a more contemporary setting. She has one of the more remarkable faces I’ve ever had before my camera. It’s exotic, petulant, and beautiful in a rough and street-wise way. Clearly not a Hollywood starlet type.
Bulletface was originally written with a male lead. A traditional silently coiled man. I thought casting Victoria in the part would open up its possibilities. I kept the romantic and sexual connections the same. So her relationships are with women, but clearly she is bi-sexual. Victoria brings a sexy earthiness into the role that makes you understand her character’s preference for female companionship.”
To generate awareness, Pyun and Curnan Pictures is using a giveaway campaign to promote the new release to various genre websites, social media venues, and fan sites. Here are some examples of websites running the Bulletface giveaway promotion:
http://www.dreadcentral.com/news/36004/win-a-five-disc-bulletface-dvd-package
http://www.quietearth.us/articles/2010/02/19/Win-an-autographed-copy-of-BULLETFACE-on–5disc-DVD
http://www.facebook.com/pages/Albert-Pyun-Movies/172106871258?ref=ts
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