Top Selling Neoflix Documentary Clients First Year’s Performance (by Box Office Metrix)
This report shows the first year’s sales performance for top-selling Neoflix DVD clients, with documentary films comprising the majority of this group. We decided to create this table for filmmakers who (a) wanted to know if self-distribution for DVDs can work; (b) what “numbers” are these self-distributed films doing? [Keep in mind these are only 1st year sales, so these clients have actually sold more than what is reported here.]
In addition, we provided charts on the characteristics of each clients’ performance throughout the first year. When you click on the sales number in the second column, you will be linked to the month-to-month performance chart. If you go through each graph and correlate to the channel that each client sells through, an interesting trend appears. Those clients that sell to more than one channel tend to have less “spike and fall” characteristics. Instead, multi-channel selling helps smooth out (and elongate) the sales cycle, thus making a case that the more potential channels you sell into, the more consistent the sales numbers over time.
| First 12 Months – Sales of DVDs and merchandise | ||
| Documentary Films Category | ||
| Client | Total Sales | Channel |
| 1 | $200,108.95 | Consumer |
| 2 | $158,679.25 | Consumer |
| 3 | $130,930.43 | Consumer |
| 4 | $101,277.90 | Consumer |
| 5 | $85,023.86 | Consumer, Education, Wholesale |
| 6 | $75,125.85 | Consumer, Education, Wholesale |
| 7 | $62,190.63 | Consumer |
| 8* | $56,960.00 | Education |
| 9** | $51,934.49 | Consumer |
| 10 | $48,719.20 | Consumer, Education |
| *First 10 months | ||
| **Multiple films | ||
| Data Source: Neoflix | ||
By: A. Luna (aluna(at)magicrock.com)
Magic Rock will begin publishing statistics and research reports to the public relating to self-distribution process for films and videos. If you are interested in receiving these reports, please email bow(at)magicrock.com, Subject: BOM Reports.
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