About
Magic Rock is an independent distribution agency whose mission is to create e-commerce transaction platforms, marketing and operation management software tools, and business services that powers independent distribution by artists and direct-to-consumer distribution by product manufacturers. Magic Rock clients include filmmakers, musicians, authors, educational products for both children and adults, and many other content-based product categories. Magic Rock’s clients have successfully distributed their products to over a hundred-thousand consumers using the Internet and the world wide web.
Headquartered in Los Angeles, the entrepreneurial team that founded the company has extensive knowledge in web 2.0 and e-commerce software development, product procurement and manufacturing, and high-volume B2B & B2C order fulfillment. Magic Rock offers vertical transactional platforms based on categories. These e-commerce transaction platforms are married to a 30,000 square feet, state-of-art fulfillment facility, to vertically manage clients’ back-end operations under one roof.
Neoflix – Film and video self-distribution
LabelWhite – Music self-distribution
Presspal – Books self-publishing and distribution
Valid Stores – Content products direct marketing
Furthermore, to support the independent and direct marketing efforts, Magic Rock also created Web 2.0 software tools and customized business services so our clients can run more effective marketing campaigns and business operations. These tools include:
Indie Clix – Internet affiliate marketing management
Box Office Widget – e-mail marketing and contact database management
DVD Baby – CD and DVD manufacturing management
Backstage – Digital downloading and streaming management
(Click to see a chart of Magic Rock business units)
In 2006, Magic Rock launched Neoflix, an e-commerce platform designed specifically for indie filmmakers pursuing do-it-yourself distribution. This is the only e-commerce platform built specifically to support filmmakers using a multi-channel strategy to reach their audience. Neoflix is recognized in the film industry as the premier independent film distribution platform in the world, attracting academy award, emmy, and top festival winning filmmakers who are determined to generate a new source of revenue with the demise of the traditional film distribution model.


